• Channel Data Management: Enabling Data-Driven Decision Making

  • UK Channel Data Management Barometer Report

  • Schneider Case Study

  • Unify Case Study

  • The High Performance Channel

  • Transform Your Channel Business With zyme cloud platform 3.0

  • Best Practice Showcase: End Customer Visibility


Channel Data Management (CDM) Software & Solutions by Zyme | Solution

The Zyme Platform

zyme cloud platform 3.0

zyme cloud platform 3.0 is the most advanced CDM platform in the industry with a comprehensive suite of state-of-the-art SaaS solutions and value-added, last-mile services that empower leading companies to get the maximum ROI out of their channel investment.

zyme cloud platform 3.0 is the most advanced CDM platform

zyme cloud platform 3.0 is a futuristic CDM platform that raises the bar higher for the capabilities and advantages that users must expect from commercial CDM solutions.

Why zyme cloud platform 3.0?

Zyme cloud platform 3.0 touches on some of the key areas that can power the next phase of growth for a manufacturing company. From offering unparalleled data quality and unmatched performance to offering visibility to the edge of the channel, the new and updated CDM platform has a direct impact on driving channel performance.

Click on each element to learn more:

Why zyme cloud platform 3.0?

Powerful enabling technologies – zyme cloud platform is powered by several powerful engines and data bases of rich, curated content. The Global Channel Directory of more than 2 million unique channel partners ensuring global partner coverage, the highly scalable TruePay engine for accurate incentives payouts, and ZymeNet that powers customers’ partner portals with clean, enriched data are examples of some of these technologies that make Zyme CDM platform the most advanced CDM platform.

Data Quality

Unparalleled data quality – Clean, trustworthy data is the heart of any CDM solution. In-line SISO (Sales-In-Sales-Out) validations, rich content directories, and powerful engines such as the TrueID engine enable customers to use clean, validated, enhanced and enriched channel data.

Scalability and

Unmatched scalability and performance – Zyme’s CDM platform scales to support large global deployments for leading multi-national companies, while delivering Big Data capabilities that process millions of transactions in less than 15 minutes. With a high-availability architecture, Zyme offers 99.9% solution uptime.

Data to Value

Connecting data to value – Zyme offers a library of APIs that enables IT teams of customers and partners to integrate trustworthy channel data with other enterprise applications. An ecosystem of zymeConnect partners take data usability to the next level. Moreover, as 100% SaaS solutions, Zyme solutions lead to significant implementation cost advantages compared to building in-house capabilities.


Maximize Incentives ROI – With a highly scalable TruePay engine with Big Data capabilities, Zyme can process millions of transactions to quickly and accurately calculate incentives payout, which leads to satisfied and engaged channel partners.


Comprehensive Partner Management Services – Zyme offers global as well as region-specific partner management services in local languages and time-zones. This also enables n-tier partner visibility across multi-tiered, fragmented emerging markets for channel sales growth.

To The Channel

Visibility to the channel edge – Zyme CDM platform enables companies to have complete visibility to the very edge of their channel, including end-customers buying a product. This level of visibility and data helps manufacturers quickly and accurately process sales credit assignments.

Internet of
Things offering

Optimize Internet of Things Offering – Zyme offers cutting-edge solutions that can track serial numbers of products flowing across the channel, and helps customers close the loop on their IOT offering.


Omnichannel – zymeEcommerce helps companies implement a robust omnichannel strategy by monitoring online price trends, product visibility, and product perception vis-à-vis competitor products.

Easy & Rapid

Easy and rapid implementation – Zyme’s innovative CDM solutions can be easily and rapidly implemented without requiring a major consulting effort. Moreover the solutions, designed for self-service and self-administration, are easy to use.

On-demand information

On-demand information – Zyme offers advanced on-demand analytics in self-serve mode. Users can self-generate reports on-demand. Moreover, with the industry’s first mobile app, these incisive analytics are available at the fingertips of every sales person.


Key Enabling Technologies – The secret sauce!

The secret sauce of zyme cloud platform 3.0’s unmatched capabilities are a series of powerful engines and rich content directories. These algorithms and global databases enable Zyme’s CDM platform to convert millions of transactions into trustworthy channel intelligence.

Please click on each enabling technology to learn more.

Key Enabling Technologies – The secret sauce!
Cloud Platform

Key Advantages of zyme cloud platform 3.0

The new and enhanced zyme cloud platform 3.0 helps customers sell their products more effectively with less channel investment. To achieve this objective, zyme cloud platform 3.0 offers the following three key advantages:

Manufacturers can sell more by leveraging unmatched competitive advantages

zyme cloud platform 3.0 offers an exclusive portfolio of highly scalable and robust engines, such as the TrueID and TruePay engines, as well as rich directories of highly accurate and curated content, such as the Global Channel Directory, the Global Location Directory, the Global Retailer Directory, and the Global Product Directory. The engines and the content directories work in tandem to helps customers achieve the highest level of accuracy for the sales and inventory data submitted by channel partners. With complete and accurate visibility into the channel, customers can increase their channel sales by identifying target partners, stores, and locations. Customers can run highly focused marketing campaigns, and significantly decrease inventory costs – whether in terms of excess inventory, or potential stock-out costs. Moreover, customers can accurately, easily and quickly assign sales and territory credits and payout sales commissions, thereby motivating the channel sales teams to drive revenue growth.

Manufacturers can invest less by optimizing their channel business with industry leading, automation and self-service capabilities

As a 100% SaaS platform, zyme cloud platform 3.0 offers an unmatched degree of automation and self-service capabilities compared to in-house CDM systems. Users with administrative profiles at the customer site are being continuously empowered with additional automation capabilities, including the capabilities to independently create and manage user-profiles, applications, and reporting partner configurations. Customer-users can also independently assign roles and manage permissions, and control access to data for various levels of users within their own environment.

Moreover, advanced data analytics and data visualization capabilities, such as zapDiscovery, offer customers the flexibility to build and consume self-serve, exploratory analytics, while still having access to the channel best practices developed by Zyme over a decade of industry leadership.

Manufacturers can grow channel business by making CDM easy and of strategic value to channel partners

The final, and a key element in transforming the indirect channel for a customer, is making CDM easy as well as of strategic value to channel partners. It is imperative that channel partners also perceive value in CDM for true global scale change management and adoption. Motivated channel partners indeed become a transformative extension of a customer’s direct sales teams to drive revenues.

Zyme’s value-added Data Network Support services help address “last mile” data quality challenges out of 4 global services centers – Austin (US), Belfast (Ireland), Bangalore (India), and Shanghai (China). Customers and channel partners can avail of these exclusive services in their local time-zones and in any of the more than 15 different languages supported. With in-theatre teams of data experts working closely with channel partners to quickly and completely resolve exceptions, companies are able to quickly and accurately make payments to channel partners.

Exclusive Competitive Advantage Image

The Impact of Channel Visibility

The end result of Channel Data Management is better visibility in each area of business vulnerability. This can occur when companies are forced to rely on indirect sales in a constellation of distant markets.

These are some of the channel business blind spots that the Zyme CDM platform brings to light, in this case, for a manufacturer of consumer goods. Once these issues are seen, they can be fixed.

The Impact of Channel Visibility
The Impact of Channel Visibility

The chart below shows, area by area, the savings that would result when a mid-size consumer goods company with $1B in channel sales adopted a robust Channel Data Management platform like Zyme’s.

Cost Savings with Zyme's Channel Data Management solution
Cost Savings with Zyme's Channel Data Management solution

Operational Advantages

Some companies have cobbled together their own answers to the Channel Data Management problem, but none has produced a solution as complete, reliable or affordable as the Zyme Platform.

Guaranteed support, compliance, extensibility and business continuity are all part of the package you invest in when you choose Zyme. And if problems arise, you always know whom to call.

Zyme’s Industry Leading Channel Data Management Platform

Zyme's Industry Leading Channel Data Management Platform
Zyme’s Industry Leading Channel Data Management Platform

Integrated Business Solutions

The Zyme Platform powers and integrates a premium selection of Channel Data Management solutions, so you always have a coherent global view of your products, partners, problems and business opportunities.

Good data leads to good decisions. Learn More

“We have a totally data-driven company, thanks to Zyme.”

– Acer, Inc.