“Our channel marketing folks love being able to drill into the data and understand which resellers are driving our business successes.”
- Do you know where the white spaces in your target market are?
- Do you know which partners sold very well in the last quarter, but their performances are steadily decreasing?
- Do you know the actual sales generated by the Campaigns that you executed this year?
Solution: Zyme Channel Data Management Platform
Zyme enables you to:
- Increase the revenues by identifying unaddressed market segment and improving coverage.
- Make key business decisions for effective marketing, promotions and product planning by grouping prospective/current customers based on behavioral and demographic attributes.
- Increase partner program effectiveness by focusing efforts on high performing partners and cutting investments in unproductive partners.
- Stay on top of changes in sales patterns and ensure corrective partner management actions are taken before it’s too late.
- Revise sales targets, and map coverage to market segmentation and improve channel incentive program ROI.
- Improve sales execution effectiveness by aligning customer segments with partner segmentation to ensure the right mix of partners are covering the customer segment opportunity.
- Maximize profits by designing, executing and managing campaigns to deliver the right offer via the right channel at the right time.
- Use the channel data to “close the loop” and match sales data with cost data in order to determine campaign ROI.
- Generate leads and uncover up-sell/cross-sell opportunities with enriched sales data.
- Determine the optimal product mix for channel partners’ offerings.
- Improve OEM and partner alliance effectiveness by aligning spend with alliance partner productivity. Leverage alliance scorecards to focus valuable company resources on high synergy channel partners.