Marketers need channel incentive programs that accelerate sales. Unfortunately, industry experts estimate that companies overpay incentives by 10-15 percent; a huge waste of marketing dollars.
Zyme’s CDM solution provides a way to accurately track and administer incentives to ensure that each marketing dollar is well spent. Product companies also get visibility into their customers and partners that are driving demand, enabling them to create and track programs with impact.
With Zyme’s CDM Solution, marketers:
- Create better-targeted MDF, co-op, and rebate programs
- Increase partner satisfaction by decreasing the time to pay incentives by 50%
- Develop more effective partner segmentation
- Increase sales by responding to real-time, granular data from the channel
- Use the deeper understanding of customers to improve product planning
“Cleansed POS data gives us the opportunity to examine what it is that drives Tier-2 partners’ buying behavior, and it helps us make decisions.”
- Sr. Director, Global Channel Development and Operations, Seagate.