• Channel Data Management: Enabling Data-Driven Decision Making

  • UK Channel Data Management Barometer Report

  • Schneider Case Study

  • Unify Case Study

  • The High Performance Channel

  • Transform Your Channel Business With zyme cloud platform 3.0

  • Best Practice Showcase: End Customer Visibility

 

Channel Data Management (CDM) Software & Solutions by Zyme | Solution

Enterprise Networking

As Enterprise Networking requirements rapidly evolve, emerging networking technologies increasingly focus on supporting converged services. The goal is to enable simplified operations and deliver a more agile network infrastructure.

Some challenges in this sector include:

Lack of 360° customer view

  • For master data management/data synchronization across disparate systems
  • To run focused marketing campaigns targeting key, strategic verticals

Inability to perform correct sales credit assignment

With opportunities driven in field by both direct and indirect sales across accounts there’s a huge need to

  1. Track opportunity itself
  2. Pay correct sales commissions to direct and indirect sales on channel sales

Poor goal planning and attainment for indirect sales

  • Setting right partner goals and tracking these goals to reward partners is currently a manual, error-prone process

Issues with incentives calculation and payout

  • Lack of partner sales visibility leads to incorrect payment or higher payment turnaround time, resulting in partner dissatisfaction

Inability to identify and develop new partners

  • Since the top 20% of the channel is saturated, enterprises are looking at the next engines for growth

Service selling

  • To identify the right candidates to sell services, companies need to know who the end customers are and when they bought the product

In this changing landscape, it is more critical than ever for manufacturers to have complete channel visibility. It can help them significantly improve their critical downstream business processes. Zyme’s industry-leading Channel Data Management solution delivers decision-grade channel data — sales trends, inventory positions, partners/program performances etc. — that empowers our Enterprise Storage customers to make confident decisions and have a significant impact on these business processes.

Some use cases for Enterprise Networking companies include:

  • Customer profiling and targeting
  • Master data management
  • Sales credit assignment
  • Sales goal planning and attainment
  • Partner segmentation
  • Channel development
  • Maintenance and service contract renewal