Channel incentive programs are critical to high-tech companies that sell through multiple channels, including distributors, resellers, retailers and direct marketers. Executed well, programs increase revenue for both the corporation and channel, keep products moving at a fast pace and assist in maintaining a competitive edge by keeping brand and products top of mind. Paul Criswell, Channel Marketing Manager at Xerox, Marjory Reiter, Marketing Manager at Xerox and Ted Dimbero, SVP & GM of Operations at Zyme, share their thoughts and experiences in an interactive discussion.
Event Details: Original Date: August 27, 2008
Duration: 1 hour
Paul Criswell, Channel Marketing Manager, Xerox
Paul is a Channel Marketing Manager for Xerox North America. His responsibilities include all aspects of the Peak Reseller program and communication to the Value Added Reseller community. He is also tasked with working cross functionally with numerous organizations within Xerox to bring to market promotions, incentives and the overall value proposition of Xerox Corporation to the VAR community.
Prior to Xerox Paul worked at InFocus Corporation where he held a number of positions including Product Manager, Vertical Marketing Manager to Education and a Business Line Manager. Paul earned his BA in Business Management at George Fox University.
Marjory Reiter, Marketing Manager, Xerox
Marjory Reiter is a Marketing Manager for Xerox Corporation for the NARS division. She is based in Tucson, Arizona and manages the Channel Marketing Administration and Operations team based in Wilsonville, Oregon.
Marjory has over 8 years of Channel Marketing experience with Xerox. During her time at Xerox she has worked on several program initiatives to improve channel program operations, create efficiencies, reduce costs and provide superior experiences for Xerox partners. Marjory received a BS from The University of Arizona and is currently completing an MBA from Arizona State University.
Ted Dimbero, SVP Operations, Zyme
Ted Dimbero is Senior Vice President and General Manager of Operations at Zyme, and is responsible for delivery of services to customers. Prior to Zyme, Ted spent seven years in various consulting and product development leadership roles at i2 Technologies, the market leader of supply chain management software.
Ted has also previously held management and engineering positions at Hitachi Semiconductor and Harris Semiconductor. Ted Dimbero has an MS in Computer Science from Florida Institute of Technology and a BS in Computer Engineering from the University of Florida.