Zyme commissioned an independent study to investigate how UK hardware companies are using data from these channel sales to improve their business performance.
Here’s some of the key findings:
- 95% of respondents report challenges with channel data accuracy and quality.
- 79% say partner networks are becoming increasingly influential within their commercial ecosystem.
- 66% say their understanding of channel performance is held back by the accuracy of their data.
- 75% say having accurate and up-to-date channel data is critical for financial transparency.
- 68% say effective channel data management would give them a greater sense of control over their business.