• Channel Data Management: Enabling Data-Driven Decision Making

  • UK Channel Data Management Barometer Report

  • Schneider Case Study

  • Unify Case Study

  • The High Performance Channel

  • Transform Your Channel Business With zyme cloud platform 3.0

  • Best Practice Showcase: End Customer Visibility

 

Channel Data Management (CDM) Software & Solutions by Zyme | Resouces

Channel Data Management: Barometer 2017 Research Report

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In 2016, Accenture reported that growth in the consumer electronics industry had slowed down. In 2017, for many consumer electronics companies, the pressure is on to boost sales. With a heavy reliance on indirect sales channels, manufacturers are one step removed from the customer data needed to create a successful marketing strategy. In 2015, the Channel Data Management Barometer highlighted an increasing awareness amongst consumer electronics companies of the possibilities around data-driven growth through the channel. This year, the study which includes both the UK and Nordics, looks at how issues around inventory and incentives are bringing channel data management into sharper focus and how companies see the discipline, and their processes, evolving.

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