Solving the Visibility Problem
Technology and industrial companies put $5 trillion dollars’ worth of goods and services into the hands of global distributors, resellers, retailers and VARs every year.
Using the channel is a necessity. Blindly trusting it is a big mistake.
The channel challenge
Here’s a simple version of what channel sales look like. To grasp the true complexity, multiply each icon by dozens, hundreds, even thousands. Now, spread it across the world.
Channel Sales Challenge
Let’s talk about those arrows. They represent movement — gold for product, blue for information about what happens to that product in the marketplace. The quality of that information — the data—that comes back to your company can make or break your business.
Channel Data Management (CDM)
Channel Data Management or CDM is a discipline concerned with the acquisition and use of data originating from the channel. It enables companies to significantly grow their business by offering transformative insights into the way business is conducted in the channel.
Channel Data Management
Leading Fortune 500 manufacturers as well as disruptive innovators from across various industry sectors are increasingly adopting the discipline of CDM to grow their businesses by having visibility into critical channel intelligence.
Moreover, leading industry analysts recognize the far reaching benefits of CDM. IDC, a major analyst in the CDM industry, offers a CDM Maturity Model that provides companies with a roadmap to develop a robust CDM function, which can become a strategic differentiator in today’s highly converged and competitive markets.
“By using CDM solutions such as Zyme's, companies can get unprecedented insight into large-scale channel populations and leverage their position at the center of their channel universe”
– Channel Data Management: Enabling data-driven decision making, IDC