Problem: Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. And when it comes to collecting data from distributors and resellers, many companies rely on a mix of manually collected forms and custom-built reporting tools. Unfortunately, these systems for managing the array of channel sales, stock and payment information has led to long reporting lags, and ultimately data that is often incomplete and riddled with errors, not to mention susceptible to fraud.
Without accurate and timely data from channel partners, companies are forced to make business decisions blindly, and estimates show that a lack of channel visibility leads to technology and industrial sector losses of about $50 billion annually due to the misallocation of channel incentive payments and inventory markdowns.
Solution: Zyme, a provider of channel data management (CDM), recently announced the launch of the zyme cloud platform 3.0, a cloud platform designed to provide a comprehensive set of SaaS solutions that can help global B2B and B2C enterprises optimize the performance of distribution channels through timely, actionable intelligence.
The company states that the platform aims to empower companies to realize the value from channel sales with targeted solutions that address critical areas, including:
- E-commerce: zymeEcommerce℠ gives companies a comprehensive picture of online shelf space to ensure they get the most out of their e-commerce investment. The solution tracks competitors’ product positioning, pricing and perception metrics across e-commerce channels to deliver actionable market intelligence and uncover the drivers of price erosion.
- Channel Partner Incentives: Companies can achieve dynamic and accurate incentives management with zymeIncentives℠, which automatically calculates and validates rebates and credits earned by partners based on Zyme’s decision-grade data. The solution also communicates and facilitates incentive payments to channel partners, providing for a quick and seamless disbursement process.
- Internet of Things: zymeCDM℠ offers capabilities for tracking connected devices down to individual serial numbers in real-time and maps out the complete route to customer for manufacturers. By closing the loop between manufacturers and end-users, Zyme provides the context necessary to understand and act on the enormous volume and variety of data generated by IoT devices.
The Perks: The new platform provides global enterprises with access to key channel insights. It’s delivered through a scalable, high-performance, multi-tenant cloud architecture with applications that provide value across the organization. Zyme’s platform can deliver channel intelligence with the industry’s highest validated accuracy SLA.
The Zyme cloud platform 3.0 is backed by a comprehensive services portfolio driven by professionals who have worked in the channel for more than a decade, including region-specific, partner-facing services teams to support partners in the same language and time zone. The platform handles data in any format and any transmission mode (overcoming a massive obstacle to partner reporting), and covers distributors and resellers in more than 150 countries and 15 languages to support global operations.