Faster Data Processing, New Analytics Capabilities and Acquisition of Foster MacCallum Increase Customers’ Channel Sales
Redwood Shores, CA — May 18, 2017 — Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), today announced major enhancements to its industry-leading CDM platform, zyme cloud platform 3.0, to help enterprises sell their products more effectively through the channel with less investment. The new features and enhancements provide even greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to optimize and grow partner networks, delivering crucial competitive advantages to Zyme customers and their channel partners. Zyme also announced its acquisition of the leading channel marketing and sales consulting firm Foster MacCallum, adding partner assessment and recruitment services to complement Zyme’s industry-leading CDM platform and offer more ways in which Zyme customers can maximize their channel investment.
Trillions of dollars of revenue flow through global indirect sales channels each year, but companies have struggled in the past to get enough visibility to make meaningful improvements to channel processes. Without access to accurate and timely data on partners, end-customers and specific transactions from the channel, enterprises are forced to make crucial business decisions in the dark. Zyme’s CDM platform transforms raw channel data into decision-grade intelligence using proprietary technologies and rich content libraries, giving its customers actionable intelligence that is seamlessly integrated into a range of different business processes – from marketing to inventory management to sales – to make channel sales more efficient.
“As channel leaders’ need for visibility into data that can provide intelligence on internal and external channel performance increases, so does the need for technology to support managing that data,” said Mark B. Levinson, VP and group director, sales and channel services, at the research and advisory firm SiriusDecisions. “Best practice in this area starts with a sound data strategy, a set of data pillars that define what data is needed, the ability to analyze the data and a technology platform to support data management.”
Maximize Sales With Fast and Accurate Channel Data
The latest version of Zyme’s CDM cloud platform delivers faster data processing and greater accuracy that helps companies increase their sales using channel intelligence to identify market opportunities and partners, better target end-customers, generate demand and find the right path to market. Zyme’s TrueID and TruePay engines, and the comprehensive databases of channel partners, retailers, products and locations, work in tandem to enable its customers to achieve the highest level of channel data accuracy.
With 20/20 channel visibility, Zyme customers can accurately, and quickly assign sales and territory credits and pay out sales commissions, thereby motivating the channel sales teams to drive revenue growth. Zyme’s TruePay engine enables customers to process trillions of transactions in a few hours to accurately calculate rebates, loyalty points and other incentives to drive revenues through motivated channel partners.
Enhanced Analytics and New Product Capabilities Help Eliminate Unnecessary Costs
Zyme has also added new data analytics and visualization capabilities to its platform, which will enable companies to further reduce the costs of selling through the channel. Its Advanced Integrity Analytics capabilities automatically highlight incorrect data submissions, grey market activities, unusual inventory build up or potential stock-outs, empowering manufacturers to resolve these issues before they become expensive problems. The company also upgraded its zymeIncentivesSM product to manage manufacturers’ Special Pricing Agreements (SPA) and Ship & Debit (S&D) programs, which require fast and accurate data about end-customers to avoid overpayments or disputes.
Zyme also introduced a new analytics and data visualization capability, zapDiscovery, that gives users the flexibility to build and consume self-serve analytics alongside Zyme’s best practices and guided analytics dashboards. Customers can now define their own data visualizations based on their unique needs to uncover new ways to streamline channel process and eliminate unnecessary costs.
Improves Partner Networks By Offering “Last-Mile” Data-Focused Services and Helping Companies Identify and Recruit Important Resellers
Finally, the enhanced Zyme platform helps take manufacturers’ partner networks to the next level by making data sharing easy, showing partners the strategic value of CDM and helping identify and recruit important resellers across the globe. Zyme’s Data Network Support service offers channel partners and manufacturers live support to deal with last-mile data quality challenges (such as changes in the format of data submissions, additions and removals of partners in the network or incomplete data feeds). With the opening of new partner-focused service centers in Belfast, Ireland, and Austin, Texas, Zyme now has four Data Network Support centers to provide high-touch services in 15 languages across all time zones.
To help companies assess and recruit growth-focused partners, Zyme recently acquired Foster MacCallum, a leading channel consulting firm based in the UK that offers professional services to increase channel sales of global technology manufacturing companies such as IBM, Google, Apple, SAP and others, by optimizing their partner performance. This has added valuable new partner assessment, partner recruitment and development capabilities to Zyme.
“With the latest upgrades to the Zyme CDM platform and the addition of new professional services and support, Zyme continues to lead a transformation in channel sales that enables companies to increase revenues with smaller investments,” said Zyme VP of Customer Solutions Ashish Shete. “Global enterprises are increasingly waking up to the enormous value that they can unlock by optimizing channel performance, and we look forward to bringing these benefits to an even larger customer base.”
Zyme provides the leading channel data management (CDM) cloud platform, delivering critical downstream visibility for global companies that leverage distributors, resellers, retailers and e-tailers to sell their products. Zyme’s flexible, real-time data platform powers the New Smart ChannelSM, a proven approach to acquiring actionable knowledge that enterprises need to accelerate partner sales and optimize marketing ROI. With a channel directory of more than 2 million partners, Zyme processes more than 1 billion transactions annually across more than 150 countries, providing decision-grade intelligence to optimize business processes like sales execution, inventory management, partner rebates and incentives, marketing and financial compliance.
Pre-built integrations with Salesforce and other innovative cloud solution providers help Zyme’s industry-leading customers, including Amazon, Dell, Fujitsu, GE, Microsoft, Plantronics, Seagate, Symantec, VMware and Xerox use channel intelligence to solve core business problems. Headquartered in Redwood Shores, CA, Zyme has offices in India, Texas, China and the UK. For more information, visit www.Zyme.com.