Among Global Manufacturers that have Implemented CDM, Zyme is the Popular Choice, with a Nearly 70 Percent Market Share
REDWOOD SHORES, CA – February 19, 2016 – Schneider Electric ITB, a growing part of one of the world’s largest and most successful energy management and automation companies, has selected Zyme’s cloud-based Channel Data Management solution to achieve mastery of its sales channels through increased visibility into sales and inventory data across the entire company.
“Using Zyme, we have raised our level of awareness of important metrics like inventory days on hand, active reseller base, and revenue contribution by partner type,” said Kevin Nusky, Director of Marketing and Sales Operations at Schneider Electric. “This enables our management team to understand and respond to what's taking place in the channel right now.”
Real world business results experienced by Schneider Electric as a result of adopting Zyme CDM include:
- The company’s master channel data file has been condensed by 50%, via Zyme’s elimination of duplicates and correction of erroneous records.
- 49 million transactions and seven years’ of historical data were processed by Zyme in less than three weeks, with 100% accuracy.
- Better channel coverage has been achieved, with more partners reporting, and an improvement in the overall gathering and utilization of channel specific data.
- Significant improvements have been made in the accuracy of inventory calculations.
- Focused targeting of rebates and incentive programs has been fine-tuned, based on rich data collected by Zyme from the channel, producing better campaign results.
“Zyme has helped us raise our level of awareness and visibility to channel sales and inventory. Our people can now better understand what key metrics in the channel to look at, and which are most important,” Nusky added. “We’ve also become more sophisticated in our analyses. In the past, our financial scorecards were all about sales and orders. Now, we are looking at active partners, average selling prices, number of registrations, and program membership by type.”
According to a recent white paper published by International Data Corporation (IDC), “Manufacturers are increasingly reliant on channel partners to accelerate revenue growth and open new markets. However, channels are typically underutilized, and manufacturers' processes that support them are poorly managed… Manufacturers are adopting channel data management (CDM) as a means to transform how they manage key channel business processes… By using CDM solutions such as Zyme's, companies can get unprecedented insight into large-scale channel populations and leverage their position at the center of their channel universe.”
Zyme is the world’s #1 cloud platform for the emerging channel data management (CDM) space. Zyme empowers The New Smart Channel SM, a proven approach to acquiring actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme's flexible, cloud-based solutions facilitate enterprise-grade decisions and reporting compliance by responding to real-time, granular channel intelligence collected from a worldwide channel directory of more than 1.25 million partners. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Industry leaders like Amazon, Dell, Microsoft, VMware, Fujitsu, Plantronics, Honeywell, Xerox, Symantec, Lenovo, GoPro, Armstrong World Industries, and Seagate rely on Zyme. Headquartered in Redwood Shores, CA, Zyme has offices in India, Texas, China, and the UK. For more information, visit www.Zyme.com
David Wright (USA)
MediaBridge Public Relations®
Clare Shephard (UK-Europe-Middle East)
Maillot Jaune PR