New Marketplace Listing Validates the Maturity and Effectiveness of CDM Platforms for Global Enterprises
Redwood Shores, CA — Nov. 15, 2016 — Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), has been selected as a vendor in the new SiriusDecisions Marketplace™ category for CDM. SiriusDecisions, the leading global business-to-business research and advisory firm, added the vendor category to its marketplace last month to address the growing importance of CDM solutions for enterprises that need to attain a better understanding of their channel performance. Zyme is the leading CDM platform provider with more than 70 percent of market share, and will be processing more than $175 billion in channel revenues and more than 1 billion transactions annually for the world’s largest companies by the end of this year.
The creation of the new marketplace category by SiriusDecisions was to address growing client interest in solutions related to channel data, along with ongoing research and analysis of existing solution providers. SiriusDecisions selected Zyme as one of four CDM platform vendors to be featured in its vendor marketplace.
“The SiriusDecisions Marketplace focuses on technology and services that can be leveraged by sales, marketing and product organizations to develop the right technology stack to help accelerate growth. The new CDM category expands our coverage of solutions that focus on improving channel sales and marketing performance through increased channel intelligence. Our clients have continued to demonstrate the desire to gain better visibility to data and develop analysis that can guide channel strategies,” said Mark Levinson, VP and Group Director, Sales Services, at SiriusDecisions.
For companies that sell through the channel, accurate and timely data from partners provides the foundation for an intelligent approach to a wide range of business processes, such as managing inventory and financial compliance, executing successful marketing campaigns and driving optimal sales performance. Without systems in place to ensure widespread access to validated and clean channel data, companies are forced to make decisions blindly based on stale, erroneous or even fraudulent information. The misallocation of channel incentive payments and inventory markdowns alone result in losses of about $50 billion a year for technology and industrial companies, according to conservative estimates.
To address the problems associated with poor channel visibility and uncover new opportunities for growth, Zyme provides a cloud platform that ingests raw partner data and transforms it into decision-grade intelligence using proprietary technologies and rich content libraries. With Zyme’s easy-to-use analytics dashboards and seamless integration with a range of popular business systems, companies can easily leverage channel intelligence to guide effective action.
“Global enterprises have grown increasingly aware of the important role that channel data plays in so many important decisions that get made on a daily basis, and they are turning to proven technologies to establish a near real-time flow of reliable data,” said Zyme CEO and Founder Chandran Sankaran. “SiriusDecisions has recognized this evolution by focusing on CDM as a distinct and important category, and we’re glad to see them help more companies take an intelligent approach to channel performance.”
Zyme provides the leading channel data management (CDM) cloud platform, delivering critical downstream visibility for global companies that leverage distributors, resellers, retailers and e-tailers to sell their products. Zyme’s flexible, real-time data platform powers the New Smart Channel℠, a proven approach to acquiring actionable knowledge that enterprises need to accelerate partner sales and optimize marketing ROI. With a channel directory of more than 1.5 million partners, Zyme processes more than one billion transactions annually across more than 150 countries, providing decision-grade intelligence to optimize business processes like sales execution, inventory management, partner rebates and incentives, marketing and financial compliance.
Pre-built integrations with Salesforce and other innovative cloud solution providers help Zyme’s industry-leading customers, including Amazon, Dell, Fujitsu, GoPro, Lenovo, Microsoft, Plantronics, Seagate, Symantec, VMware and Xerox use channel intelligence to solve core business problems. Headquartered in Redwood Shores, CA, Zyme has offices in India, Texas, China and the UK. For more information, visit www.Zyme.com.