• Channel Data Management: Enabling Data-Driven Decision Making

  • UK Channel Data Management Barometer Report

  • Schneider Case Study

  • Unify Case Study

  • The High Performance Channel

  • Transform Your Channel Business With zyme cloud platform 3.0

  • Best Practice Showcase: End Customer Visibility


Launch of the Zyme cloud platform 3.0 Empowers Global Enterprises to Maximize Channel Investments

Jun 30, 2016; By Sneha Nalawade, Mar Tech Advisor

Launch of the Zyme Cloud Platform 3.0

Trusted Channel Data Management Platform Delivers Decision-Grade Data Across a High-Performance Cloud Infrastructure to Unlock the Power of the New Smart ChannelSM

Launch of the Zyme Cloud Platform 3.0 Empowers Global Enterprises to Maximize Channel Investments

Redwood Shores, CA: Zyme, the provider of channel data management (CDM), today announced the launch of the zyme cloud platform 3.0, the advanced cloud platform that powers the New Smart ChannelSM. Providing a comprehensive set of SaaS solutions and connecting to a broad partner ecosystem, the new platform helps global B2B and B2C enterprises optimize the performance of distribution channels through timely, actionable intelligence.

Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. Without accurate and timely data from channel partners, companies are forced to make business decisions blindly, and conservative estimates show that lack of channel visibility leads to technology and industrial sector losses of about $50 billion annually due to the misallocation of channel incentive payments and inventory markdowns.

Zyme offers complete channel visibility through a cloud platform that ingests raw partner data, transforms it into decision-grade intelligence using proprietary technologies and rich content libraries, and makes this intelligence actionable through analytics dashboards and seamless integration with customers’ business systems. As the trusted leader in CDM with more than 70 percent of market share, Zyme will be processing more than $175 billion in channel revenues and more than 1 billion transactions annually for the world’s largest companies by the end of this year.

With the zyme cloud platform 3.0, global enterprises have broader access to on-demand channel data, delivered through a fully scalable, high-performance, multi-tenant cloud architecture with applications that provide immediate value across the organization. The platform handles data in any format and any transmission mode (overcoming one of the greatest obstacles to partner reporting), and covers distributors and resellers in more than 150 countries and 15 languages to fully support global operations. Powered by the most advanced proprietary technologies and rich content directories, Zyme’s platform delivers channel intelligence with the industry’s highest validated accuracy SLA. Finally, the zyme cloud platform 3.0 is backed by a comprehensive services portfolio driven by professionals who have worked in the channel for more than a decade, including region-specific, partner-facing services teams to support partners in the same language and time zone.

Building on Zyme’s core mission to deliver channel visibility to global enterprises, the zyme cloud platform 3.0 empowers companies to realize the maximum value from channel sales with targeted solutions that address critical areas including:

  • E-commerce: zymeEcommerceSM gives companies a comprehensive picture of online shelf space to ensure they get the most out of their e-commerce investment. The solution tracks competitors’ product positioning, pricing and perception metrics across e-commerce channels to deliver actionable market intelligence and uncover the drivers of price erosion.
  • Channel Partner Incentives: Companies can achieve dynamic and accurate incentives management with zymeIncentivesSM, which automatically calculates and validates rebates and credits earned by partners based on Zyme’s decision-grade data. The solution also communicates and facilitates incentive payments to channel partners, providing for a quick and seamless disbursement process.
  • Internet of Things (IoT): zymeCDMSM offers capabilities for tracking connected devices down to individual serial numbers in real-time and maps out the complete route to customer for manufacturers. By closing the loop between manufacturers and end-users, Zyme provides the context necessary to understand and act on the enormous volume and variety of data generated by IoT devices.

“The zyme cloud platform 3.0 makes our proprietary technologies and comprehensive content libraries, including more than 1.5 million channel partners and the largest directory of products and retailers, available to customers through a modern, scalable, SaaS platform. Global enterprises have immediate access to complete, accurate and timely data from resellers and distributors to unlock the enormous value that had previously been trapped in the channel due to inefficient and outdated reporting systems and processes.” - Chandran Sankaran, Zyme CEO.